Prime Minister of Canada’s Press Conference at Stadium Yards
In early 2025, the Prime Minister’s Office was seeking a location in Edmonton for a high-profile national housing announcement. The press conference would unveil a major new policy…
Enterprise Strategic Planning at Rohit Group
Rohit Group’s rapid growth exposed a critical gap, without an internal strategic management framework, strategy remained fragmented and dependent on external consultants.
National Marketing Strategy at Rohit Group
Under Nathan's leadership as the first VP of Marketing, the company underwent a foundational shift, moving from a decentralized marketing model to one more strategic in nature.
National Brand Transformation at Rohit Group
This brand transformation was essential as Rohit Group had entered a new stratosphere as a real estate organization…
AI Collaboration with Google and Queen's University
Recently, I was able to stamp 'project complete' on a remarkable collaboration with Google, leading a project team…
Applied AI for Market Segmentation and City Recreation Membership Redesign
By 2021, the City of Edmonton’s recreation membership suite, representing approximately $20 million in annual revenue, had reached market maturity and started to decline.
ERP Application Roadmap Design and Delivery
Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…
ERP Application Implementation and Product Ownership
After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.
CX + CRM Strategy in Public Sector
Operating within a competitive marketplace, where a refined customer experience and purposeful application of technology are so critical to success…
Business Planning in the Public Sector
Faced with a common organizational challenge of driving the business plan out of the ivory tower and into the day-to-day operations of the business…
Branding the City of Edmonton Light Rail Transit (LRT) Lines
Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…
Public Transit Ad Campaign with Colleen Brown and Mayor Don Iveson
With a large proportion of commuters engaged in social media and actively shaping the reputation of Edmonton Transit, the need was clear…
Transit Text and Ride Service Implementation and Product Ownership
Nowadays, it is almost unfathomable to think of smartphones as an emerging technology. However, back in 2010, when just 64 percent of the Edmonton Transit…
Transit e-Commerce Modernization
Managing strategic marketing, digital transformation and customer experience for Edmonton Transit, Nathan led…
Public Transit Loyalty Program with LoyaltyOne AIR MILES®
After assessing loyalty partner opportunities at the national level, developing an extensive business case…
New Public Transit Brand Advertising Platform
To better target and resonate with market segments, Nathan led development, as well as the go-to-market strategy, for a new adverting platform and corporate slogan. The brand strategy involved…
Advocacy Campaign for Canadian Boreal Initiative
Based in Ottawa, the Canadian Boreal Initiative focused on creating new solutions for Boreal Forest conservation by linking science, policy and conservation activities…