National Brand Transformation at Rohit Group
This brand transformation was essential as Rohit Group had entered a new stratosphere as a real estate organization…
Branding the City of Edmonton Light Rail Transit (LRT) Lines
Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…
Public Transit Ad Campaign with Colleen Brown and Mayor Don Iveson
With a large proportion of commuters engaged in social media and actively shaping the reputation of Edmonton Transit, the need was clear…
Public Transit Loyalty Program with LoyaltyOne AIR MILES®
After assessing loyalty partner opportunities at the national level, developing an extensive business case…
New Public Transit Brand Advertising Platform
To better target and resonate with market segments, Nathan led development, as well as the go-to-market strategy, for a new adverting platform and corporate slogan. The brand strategy involved…